Customer Success

Building Loyalty, One Conversation at a Time

Hi, I’m Alanna

As a Master’s candidate in Strategic Communication at Washington State University, I specialize in crafting customer-centric solutions that bridge the gap between businesses and their audiences—driving customer engagement, retention, and measurable success.

Here, you’ll find projects rooted in research, refined by customer success metrics (CSAT, NPS), and executed with precision—from customer journey mapping to churn reduction strategies. My work empowers organizations to enhance customer experience (CX) and build lasting advocacy.

Explore the projects. Then consider: What could we achieve together in customer lifecycle management?

Let’s connect—and turn potential into performance-driven results.